Marketers and salespeople know how to use language and emotion to persuade potential customers to close a deal. By identifying a person’s emotional triggers and appealing to their personal needs or wants, a salesperson can make a product or service seem like an absolute necessity. In this article, we present 15 common, powerful words that you can use to make your next sale.
Why Are Power Words Important for the Sales Process?
Salespeople use power words to evoke certain emotions to close deals. Because different trigger words affect different people, a salesperson must listen to the customer’s needs and choose their words carefully.
Power words serve several purposes in sales, including:
Emotional appeal
Salespeople can use powerful words to appeal to a range of emotions, from excitement to nostalgia. Finding the right words should trigger the emotions you need to sell.
For example, a common sales tactic is the “fear of missing out,” or FOMO. Using words like “limited” or “deadline” can encourage customers to make a purchase so they don’t miss out on an exclusive offer or product.
Pain points
Pain points are problems that customers face, and the salesperson’s job is to use them to convince customers that the product or service they are selling can solve those problems.
They make sure to use certain words in the conversation that highlight the urgency of the customer’s pain points. This language can subtly show that the salesperson is just like the customer, meaning they can trust them.
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Show exclusivity
Many people seek to be part of an exclusive group, and salespeople must be able to satisfy this need. Even if consumers can get the same product for less elsewhere, sales and marketing professionals know that they can sell the idea of exclusivity by making customers feel like they are part of an exclusive few.
They may use words like “insider” or “member” to make customers feel special, increasing the likelihood that they will make a purchase.
Building trust
A key part of the sales process is building trust so that customers feel comfortable making a purchase. Using the right words can create a positive relationship with customers, leading to increased sales.
Those who trust your brand are also more likely to recommend your products to others, thereby increasing your sales base.
Powerful Words for a Better Sales Process
Here are some of the most commonly used power words in sales:
1. Because
This word carries a powerful persuasiveness in almost any conversation because of its explanatory nature. If you are trying to persuade someone to do or buy something, they are more likely to agree if you interest them in knowing why they should buy it.
2. Easy
The word inspires customers to think about how much easier their lives would be if they bought your product or service, especially if it was easy for them to take the next step to buy it. “Convenient” is a word with a similar effect, suggesting that customers’ lives could be made easier with your product.
3. Free
The word “free” is an emotional trigger and tends to excite people. This powerful word attracts potential customers who may have been hesitant to buy a product at first.
Adding a free trial or sample can make them more likely to try your service, leading to a purchase. Likewise, “free” gives the impression of an added benefit at no cost.
4. Imagine
Empathy gives humans the ability to experience the feelings of others without experiencing them directly. Using the word “imagine” in a sales pitch allows customers to visualize the problem the product solves.
5. Immediately
Another common human trait is the desire for instant gratification, known as the “pleasure principle.” Skilled salespeople know how and when to use the word “immediate” to tell prospects that their product can solve their problems immediately.
6. New
Use “new” to appeal to trendsetters who want the latest products and services. “Breakthrough” also indicates novelty that inspires competitive urgency to buy.
7. Now
“Now” or “act now” creates urgency by implying that the deal is limited, exclusive, or important to act quickly. This can appeal to a prospect’s fear of missing out.
8. You
Addressing customers directly helps them imagine themselves already having what you’re selling and makes them the sole focal point of the conversation. Using “you” makes them think that they already have the product and are ready to make a purchase.
9. We
When you use “we,” you’re connecting with your customers directly. It makes them think you’ve experienced the same challenges as them, making db to library them more likely to trust you. Using words like “together” and “us” can also create the same connection.
10. Find
Just like “new,” the word “discover” implies to customers that they can be among the first to get their hands on a new item with innovative features. “Introducing” has the same effect.
11. Including
“Included” indicates that the product or service is all the customer needs to purchase to solve a problem or achieve a goal. “Value” and “BOGO” (buy one, get one) are similar in that they indicate an opportunity to save money with a product.
Conclusion
Those are some of the best words you can use in the marketing and sales process in your business. By using the words above in the process phone number list of offering products or business services, your chances of making a sale will be greater, and at the same time will increase the overall business profit.
Also make sure that you record all sales transactions in a good and standard bookkeeping process so that you can monitor and calculate how much profit you can get later.
Avoid time-consuming and error-prone manual bookkeeping, and switch to using Accurate Online accounting software for better bookkeeping and accounting management processes.
