The target audience refers to a specific group of people with common characteristics. They are people who are likely to be interested in your products or services. Finding the target audience of the product and conducting an in-depth analysis of the audience’s characteristics will help the product formulate the correct marketing strategy, thereby promoting further optimization of the product sales funnel.
But every time we ask the production
Sales, and management personnel about the target audience of the product (in simple terms, who do you sell your products to), many answers come from the staff’s past experience (product usage, customer industries, etc.). These answers are correct, but not comprehensive! The lack of a target audience will cause our marketing activities to miss a large number of potential customers. So today, Huanxin brings you 8 free online tools to help you find your target audience.
Before introducing the eight tools, Huanxin would like to share with you some key points about the target audience:Demographics: country, language, gender, age, etc.
Socioeconomic characteristics: occupation, income, education level, social status, and marital status
Interest behavior characteristics: topics and content that customers are interested in; purchasing behavior, consumption behavior, etc.
Service-related characteristics: customer focus on the product, focus on related similar brands, channels through which target customers discover products and services, etc.
8 Free Online Tools to Help You Find Your Target Audience
1. Google Trends
https://trends.google.com/trends/
I believe that most fans of foreign trade SEO English promotion have already heard of this platform. Just look at the name and you will know – it is produced by Google, so it must be high-quality (here is an advertisement for Uncle Google). Click to enter the website, enter the keywords, and the system will automatically recommend related options.
Google Trends
Take Led lighting as an example
We want to see which countries have the most searches for LED lighting in the past five years. The search volume reflects the market demand to a certain extent. Enter “LED lighting” in the search box, select the search term, and select the filter conditions as Global and Past Five Years.
Google Trends
In this way, we can see the global LED lighting search volume in the past five years as well as country rankings, related topics and searches. Click download to see all the data.
Google Trends
Through this tool, we can roughly determine the countries where our business is focused and focus our marketing activities accordingly.
2. Google Analytics
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Google Analytics is a tool that is often used
When managing websites. Today we are going to talk about the audience function of GA.
Under the audience tag, we can see the audience’s age, gender, interests, location, behavior, etc.
Audience
This year, GA added new features to the audience tab: Affinity Categories and In-Market Segments.
Affinity Categories: Identify digital marketing consultant users based on their lifestyle. For example: pet lovers, flower arrangement lovers, etc.
Affinity Categories
In-Market Segments: Identify users based on product purchase interests. For example: mobile phones, home decoration, etc.
In-Market Segments
3. Google Keyword Planner
Google Keyword Planner is one of the very useful tools in Google Ads. It can help us analyze customers’ search needs and their focus adb directory on products. We can use these keywords to layout our website or content.
Google Keyword Planner
Click to enter the website, enter relevant keywords, topics or URLs, and a large number of keywords will appear.
We can download these keywords directly. Many of them are irrelevant to our products and business, so we need to screen them. Through the search volume and competition level of keywords, we can see the needs of customers and the breakthrough points of products.
Google Trends
Facebook’s Audience Insights Tool is an audience analysis platform built based on real data from individual users on the platform. It can be used to explore the overall characteristics of relevant target customer groups on the platform, as well as to analyze fan data of existing homepages.
Facebook Audience Insights Tool
Select the subject of analysis, and then select country, age, gender, interests and other options based on known customer data. Sometimes you can’t remember? It doesn’t matter! The Facebook system will make relevant recommendations based on the information the customer has entered.
After selecting or filling in our analysis entity, we can view demographic information, including gender, age group, marital status, education level, etc.; homepage likes, including categories and homepages that users are interested in; regional information: popular countries/regions, popular cities, and popular languages; activity options, mainly user participation in activity ratings and the proportion of mobile phone users using devices.
5. Consumer Barometer
Consumer Barometer, which means consumer barometer in Chinese, is a product of Google. In Consumer Barometer, you can understand people’s consumption behavior by selecting categories or related questions, so as to further understand your target audience.
Consumer Barometer
At the same time, you can also understand 8 Free Online
Future development trends through Trended Data
Audience Stories is a portrayal of the audience image, which can help us understand our target audience from more perspectives.
Audience analysis tools
6. Subreddit Forum Search
People discuss various topics on Reddit every day. Through Subreddit, we can see people’s true opinions on a certain topic or brand. We can promote content marketing activities by researching related topics.On Quantcast, we can check the traffic and demographics of our own and competitors’ websites. If you install the tracking code provided by Quantcast on your website, the demographics of your website will be more accurate. If you don’t want to install it, it doesn’t matter. You can still use it to detect the traffic and demographics of your own and competitor websites.
The foreign version of Zhihu has over 200 million 8 Free Online
Monthly active users, and about 100 million questions are generated every day. Quora collects a lot of information related to products. We can analyze customer needs through users’ questions about products. And the questions on Quora provide materials for our content marketing.
By using the above tools to explore the target audience and analyze the characteristics of the target audience, we can have a more comprehensive understanding of the potential customers of the product and point out the direction for subsequent marketing and sales activities.
