Principles of direct marketing
If you believe that targeting and direct From socks to infobusiness marketing were “invented” in the 90s of the last century, with the advent of the Internet, then most likely you do not know who this marketing genius is.
Friends, do you know who Lester From Wunderman is? If you believe that targeting and direct marketing were “invented” From socks to in the 90s of the last century, with the advent of the Internet or a little later, in 2004, with From socks to infobusiness the advent of Facebook, then most likely you do not know who this marketing genius is, who paved the way for many of us to enter the profession.
Our job is to work with email data. We work with Country Wise Email Marketing List different countries and email data. Because as email subscribers, From socks to we give them away because they are very useful. We are very happy to work with different countries and , direct marketing specialists, Instagram specialists and contextual advertisers, if the mother of your profession is Internet anarchy, then the father, of course, is Lester Wunderman!
For now From socks From socks to infobusiness
I will limit myself to a list of his slightly smaller-scale accomplishments:
Clients: Ford, Citibank, Lufthansa, Pfizer and Burger King;
American Express created a customer rewards program specifically for his company;
The “buy three, pay two” promotion – that was his idea!
Free 8-800 phone numbers – that was also his idea;
His company is the largest company providing direct marketing services to this day;
65 offices in 39 countries;
and billion-dollar turnover
Let me repeat the important thing once again – the listed events are much smaller in scale than the direct marketing principles he formulated! After all, thousands of marketers today live by his laws! What is “direct marketing” can be read here, and who is . Lester Wunderman, is written in the section “Marketing Experts”. It is also written there when these principles of direct marketing were formulated. We will try to outline the important principles of direct communications and direct advertising, which this master formulated back in 1960
The following nineteen “things…” are unconditional requirements to be fulfilled . Established by Lester Wunderman, one of the pioneers of direct marketing as a means of advertising. The word “things”, which seems inappropriate at first glance, is intended to illustrate the materiality (materiality) of the laws set out below.
Direct marketing is a strategy, not a tactic
This is not advertising with coupons and relatório sobre o estado da indústria global de restaurantes de … discounts; this is not advertising with a toll-free number; this is not a mailing list, a phone call, a database or a website.
The customer, not the product, must be the hero
Not your negotiating skills, the “five-step sell.” The product must create value for each of its customers. Today, marketing products must meet the unique differences of customers.
The appeal of the Industrial Revolution was that manufacturers said, “This is what I do! Isn’t it great?”
The appeal of the Information Age is the answer to the customer’s direct question: “This is what I need.
Do you have it
Communicate personally with each customer or prospect
Not scripts or templates, not pro forma or automated mailings – all these are untargeted and formulaic, and therefore ineffective. Advertising must be as relevant to each customer as the product or service. Mass advertising and more targeted direct marketing must be part of a holistic communications strategy. Address each existing and prospective customer as your unique target audience of one. Answer the question “Why should I?”
Why do I need it?
If it is even necessary, what does it have to do with you?
The product and the communication flow you create should continue to give a person both rational and emotional answers.
Advertising should change behavior, not just attitude
If after your advertising, the client installs anti-SPAM programs be numbers and tools, then you are changing the consumer’s behavior! But we are talking about a different change – a positive one. Favorable relations with consumers are only part of the path to sales.
Next step: profitable advertising
The results of advertising are becoming more and more measurable; now advertising must become responsible. Advertising must be a contribution that ensures profit for the entire company, and have quantitative characteristics of the effectiveness of its impact on the buyer.
Create a “Brand Experience” – the experience of interaction with the brand
Customers must know and feel the brand, not just as a promise of benefits and benefits, but also as their personal experience. Their experience must meet their individual needs, only in this way will this experience be mutually .
