First of all, I would like to ask three questions to friends who are running Google ads :
Have you set up conversion tracking in Google Ads?
Are you sure you have conversion tracking set up correctly?
Are you using Google Ads conversion tracking properly?
If you can’t give me three affirmative yeses,
So,
Uncle Google hopes you read this article carefully
This article will explain in detail how to correctly set up and use Google Ads conversion tracking.
First, let’s talk about the importance of conversion tracking in Google Ads. You can use it to:
Understand advertising effectiveness. Through conversion tracking, you can understand whether your ad clicks are effectively convert into valuable. How to correctly customer activities, such as purchases, registrations, and inquiry form submissions; understand which types of ads and which products have better advertising effects; measure advertising ROI through costs and revenues , etc.
Determine the product’s order conversion rate: After the advertising data is stable, the order conversion rate can be determin by the number of clicks and conversions. (Note: This is a very good method for new products!)
Use some specific bidding strategies: The premise of using conversion-relat smart bidding strategies such as Target CPA and Maximize Conversions is to set up conversion tracking
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So,
Where can I see Adwords conversion tracking data?
So,
How to set up conversion tracking in Google Ads?
First, log in to the Google Ads backend
Conversion Tracking for Google Ads How to correctly
Click Tools in the upper right corner and select Measure Conversions
Then:
Click the blue +
Conversion Tracking for Google Ads
Select the type of conversion you want to track
How to set up conversion tracking in Google Ads?
Website: Tracking user behavior on the website: such as submitting a form, adding a shopping cart, completing a payment, etc. ( Basically applicable to all B -end or C- end foreign trade websites)
Application: This is mainly for promoting APP advertisements, tracking the number of downloads and installations of the App and the number of application interactions
Calls: This tracks the number of times a user makes a phone call; you can track a phone number that you add to your ad extensions or an existing phone number on your website
Import: This means importing conversions set up on other platforms, such as importing conversions set up on Google Analytics directly into Google Ads .
Below, we take the conversion on a frequently us tracking website as an example:
After selecting the type of conversion you want to track as Website:
The use of phone numbers can facilitate enhanc connectivity and user engagement. It allows users to connect with their existing contacts effortlessly, thereby streamlining the communication process. This feature, while beneficial, underscores the phone number library paradox of technological convenience versus the imperative of data privacy in an era mark by increasing scrutiny over digital practices.
Conversion Tracking for Google Ads
First, create the action:
1) Conversion name: Give a descriptive name to the user behavior you want to track, such as: Submit form, Online payment, Add to cart
2) Category: Categorize the conversion behaviors to be track, including purchase / sales, registration, potential users, browsing myths about social networks key pages, and other five options. For example, the conversion action of submitting a form on a B- end website can be classifi as a potential user.
3) Value : This is the value that this conversion behavior can bring to you. It is mainly us to track and measure the return on investment of different advertising campaigns.
For example, if a conversion behavior brings you $ 50 in revenue, you can set it to $ 50 here . But for general B2B websites, this option can be set to not use value.
Statistical method: If the same user performs multiple operations, should
It be count as one or multiple times?
This mainly depends on the specific situation. For example, if you are tracking the conversion operation of ” purchase / sale ” , then every conversion is valuable. If a customer purchases 5 times, it should be count as 5 times. In this case, you ne to set it to ” every time ” ;
But if you are tracking the conversion operation of ” inquiry form submission ” , the same user submitt 5 times, but it is still only adb directory count as one inquiry, that is, only one conversion. How to correctly so it should be set to ” only once ” at this time .
5) Conversion time range : Set the time to continue tracking conversions after the user clicks the ad or has other interactions. The default is 30 days.
Let’s take an example to understand it
User A clicks on the ad and enters my website, but for some reason he does not convert at that time. However, 30 days later he enters my website again and converts. At this time, if your conversion time range is more than 30 days, then this conversion will be count in your conversion count; if your conversion time range is within 30 days, then this conversion will not be count in the ad conversion count.
My suggestions for setting this option are:
If the conversion time range of your product or service has been determin, for example, 25 days, then the conversion time range you set must be greater than 25 days, such as 30 days or 40 days.
If there is no specific conversion cycle, and the product or service has not done SEO or has a very low Google ranking, you can set a longer time, such as 30 days or more; if the product or service has a very high Google ranking, then you can set a shorter time, such as a few days or a week, because it is very likely that the user’s later conversions will come from SEO .
6) View-through conversion time range How to correctly
Set the tracking time range for users who saw the ad but did not click or interact, but later complet the conversion on the website. Note: This conversion time range is for display ads or video ads. Unlike the above conversion time range, it tracks the conversion behavior of users who only view the ad but did not click or interact with it.
Include in ” Conversions ” : This nes to be treat with caution ! If you choose to include a user conversion action in the ” Conversions ” column, then conversion-relat smart bidding strategies such as target cost per conversion and maximize conversions will optimize bids for these conversions.
So I suggest you:
Include user conversion behaviors How to correctly
That are truly of direct value into the ” Number of Conversions ” column (for example: inquiry form submission and successful online payment).
For actions such as entering the Contact Us page and clicking on the email address that cannot guarantee the realization of a final valuable conversion, do not include them in the ” Number of Conversions ” column.
7) Attribution model : This setting is only for search ads and Google Shopping ads. In the process of completing a conversion, customers may conduct multiple searches and interact with multiple ads from the same advertiser. By specifying an attribution model, the final conversion crit can be attribut to the customer’s first click, final click, or multiple clicks. All data will be present in the final user search attribution report (click Tools – Measurement – Search Attribution), which will help you better understand the advertising effect and take target optimization measures for each stage in the user conversion path.
