The more detailed the product card, the higher its position in the marketplace search engines. Therefore, some sellers believe that they should pour as much text as possible there, believing that this will bring additional sales. But this is not so. We will tell you which product card will sell better.
What should a product description be like?
The user of the online store does not have the opportunity to touch, try on and try the product in action. He must understand everything about the product from its card. Therefore, the card should contain information that a person could get on their own if they were in a real store. A well-written, concise text can convey the value of the product and its benefits. But cards that are too short and contain a minimum of information are a bad option.
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What should be removed from the product card on the website of an online store
Reduce unnecessary information. “The more, the better” does not work in this case. Even useful text may not be read to the end. Write only the important things – purpose, benefits, who is it for and what problems the product solves. Avoid “sheets of text”. In order for the text about the product to be well perceived, it needs to be structured: divided into paragraphs, use a bulleted list.
What should be on the product card
In the example shown in the photo, there is no block with the description of the product. It would be worth adding information here: specifying the features of this model, what to combine this jumper with, its length and width. The characteristics should match the name, photo and category of the product. So, if for clothes it is appropriate to use a more emotional text, then for technical products, say, machine oil, such a tone would be superfluous. If the buyer what is snapchat cannot find any information about the product, for example, the washing mode, the warranty period for the product, what to do in case of a defect, how to choose the size for girls of a different height, not 170 cm, etc. – he will not figure it out and will go to another seller.
Product card on Ozon
Ozon algorithms take into account the quality of the product card design – whether the text matches the product name, illustration, whether there are product characteristics and a description. These indicators make up the content rating. If the rating is low, the product will fall to low positions in search results and buyers will simply not see it. If a seller has two stores on Ozon and Wildberries, in order not to waste time filling out sections, the cards are filled out the same way.
But this is wrong! Why you shouldn’t do this : keywords for the same product differ on different sites. If the seller has markup, paragraphs, and a bulleted. List in the text on Ozon, then all of this will merge when copied into a single canvas on VB, since the platform removes line breaks. What else should not be done in the product card: use the brand name in headings; provide other colors, brands and sizes in the product description; repeat information in the description that has already been specified to describe the product; link to third-party resources.
What can you refuse in the text about the product on the card in Ozon
Gift set, beauty box for women, gift for mom, girlfriend, friend for birthday, fabric face masks, eye patches, skin care cosmetics 20in1 Right: Gift set of cosmetics for women. The name is created in two ways: Automatically, based on product characteristics according to the type/brand/model/color scheme. Example: ” Household vacuum cleaner Samsung SC-4520S36, black ” .
But there are exceptions – creating a name using a template for the categories “sports”, “pet supplies”, and others . Manually, the manufacturer himself aol email list writes a clear name for the buyer. But you need to adhere to the mandatory requirements of the site . Do not try to cram everything into it at once – product characteristics, advantages and keywords. A smart algorithm will sooner or later figure out such a card and lower it in the search. Avoid a too brief description. One sentence is not enough – indicate the advantages of the product, where and how it can be used.
Product card on Yandex Market
Remove superlatives from the description – “the fastest”, “the best”, “very beautiful”, and so on. Avoid using foreign words in product descriptions and specifications. Do not use subjective assessments in the text – “bestseller”, “hit”, etc.. Shorten the product description so that the text fits on one smartphone. screen – users mostly access the marketplace from their phones. The text should not exceed 400-600 characters. For example, this description is too long to read, the user will have to scroll the pages on the screen, which is inconvenient.
