GIFs are such a great tool to enhance your campaign. Whether it’s a GIF of a person, an object, or a moving design, you need to stay on brand with your GIFs. 4. Some GIFs are only seconds long, while others are 30 seconds long. When you use GIFs in your email marketing campaign, it is important that you keep your GIFs short. Your audience doesn’t want to sit and stare at a GIF for 30 seconds.
GIFs are great for holding your audience’s attention
but they will only pay attention for so long. If your japan telegram data audience must sit and watch the GIF for 30 seconds, they will lose interest in your email. GIFs need to be short and sweet. They should only be a few seconds long to get the point across. When a GIF is a few seconds, it catches your audience’s attention and gets them to check out the rest of your email.
Make a statement with your GIFs
5. When you create your email content, everything you include should have a purpose. Whether it’s to guide people to a sale or get them to check out certain products, every part of your email has a purpose and a goal. When you incorporate GIFs into your email, your GIF needs to serve a purpose. It’s important to think about what you want to convey with your GIF. Are you trying to impart humor into your email, convey an emotion, or direct your audience toward an action? When you want to incorporate a GIF into your email, you need to think first and foremost about its purpose.
GIF that fits your campaign better
If you don’t have a purpose for the GIF you want to use, it may not be the right GIF for your email. You may need to look for a different . 6. Make your GIF a guide to a call to action (CTA) In the previous section, we talked about using GIFs to make a statement. One of the most effective ways to use a GIF is to guide your audience towards a call to action (CTA).
CTA is extremely beneficial
CTAs tell your audience how to proceed what are the 5 important parts to an email next. Your audience won’t always know how to take the next steps, so incorporating a to help your business earn conversions. A GIF is a great supplemental tool to help guide your audience towards that action. You can use GIFs to point towards your CTA. Your audience’s eye will automatically be attracted to the GIF, which will lead them to see the CTA. Once they see the CTA, they know how to proceed next.
They can click on the button and complete the action
GIFs help you guide your readers on how to ba leads read your email, which is great for helping your business earn conversions. 7. Create your own GIFs There are thousands of GIFs on the Internet for you to use in your email marketing campaign. When you create your emails, you may find that there isn’t a GIF that quite fits for your campaign. This is a great opportunity for you to create your own GIFs.
