Of your email campaigns. Open rate: the open rate is one of the. Fundamental metrics that indicates how many recipients open your email. It’s calculat by dividing the number of openemails by the number of deliver emails and then express as a percentage. A higher open rate generally suggests that your subject lines and sender names are. Engaging and relevant to your audience. How to calculate open rate: open rate = (number of emails opened / number of emails delivered) x 100 click-through rate (ctr): the click-through rate measures the. Percentage of recipients who clicked. On one or more links in your email.
It’s a crucial metric that indicates how engaging
Your email content and calls to action (ctas) are. A high ctr means your email content is compelling and encourages recipients to take action. How to calculate click-through rate: ctr = (number of clicks / number of emails deliver) x 100 conversion. Rate: the conversion rate represents the percentage of Cocos Islands Keeling Email List recipients who complet the desi action, such as making a purchase, filling out a form, or signing up for an event, after clicking on a link in your email. It’s a critical metric for evaluating the ultimate success of your email campaigns in driving meaningful actions. How to calculate conversion rate: conversion rate = (number of conversions / number of clicks) x 100 bounce rate.
The bounce rate indicates the percentage
Of emails that were not successfully delivered to recipients’ inboxes. Bounces can be categorized. As either “Hard” bounces (due to permanent issues like invalid email addresses) or “Soft” bounces (due to temporary issues like AOB Directory full mailboxes). High bounce rates can negatively. Impact your email deliverability. How to calculate bounce rate: bounce rate = (number of bounce emails / number of emails sent) x 100 unsubscribe rate: the unsubscribe rate measures. The percentage of recipients who opt out of your email list after receiving a specific campaign.