The implementation of the 2024 Election is almost upon us. Election campaigns are a crucial moment in the democratic process. It is during this campaign period that all political candidates compete healthily to gain public support.
One of the objectives of the election campaign is as a means of introduction, delivery of vision and mission, and a general description of the work program plan.
In an atmosphere full of enthusiasm and passion, election campaigns generally present a series of activities in the political realm.
Considering that the aim of the election campaign is to familiarize political figures as potential leaders, the methods used during the process are quite diverse.
Election campaign methods can be carried
Through general meetings, door-to-door (direct) campaigns, the use of mass media and the implementation of digital campaigns .
In the modern political world, the existence of digital marketing in election campaigns cannot be ignored.
This is because digital marketing can provide opportunities to reach a wider audience and interact directly with potential voters.
d. To understand them thoroughly, read the following review until the end.
Figure 1: Illustration of examples and objectives of an election campaign
Pemilu is an abbreviation of general election, an important process in the world of democratic leadership.
In the election process, there is one crucial stage that is useful for changing the perception of potential voters towards a positive assessment.
The election campaign is a stage
That is also included in the General Election Commission Regulation (PKPU) Number 23 of 2018.
It is written in it that the campaign can be carried out by a team formed by the candidate pair and the political party concerned.
So how long can the election campaign period actually be? In general, the election campaign period is carried out for 75 days.
In this 75-day period, of course there are a number of election campaign rules that must be obeyed by political candidates. Here are the details!
Election Campaign Rules
To ensure the success of fair and wise elections, the entire process must be in line with applicable regulations.
Election campaign rules have been regulated in Law Number 7 of 2017. It contains several procedures that must be adhered to by election implementers in Indonesia.
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In general, the regulations therein emphasize
That elections must be carried out based on general, free, direct, secret, honest and fair principles.
In addition, in order to achieve the goal of a fair election campaign, every individual involved must also prioritize the principle of dialogue.
Election Campaign Ban
In order for the campaign process to run according to the provisions, the Law has implemented a number of prohibitions on election campaigns, including:
As explained earlier, the election campaign is one of the important stages in the world of politics based on democracy. Here are some of the objectives of the election campaign in Indonesia.
Increase Public Awareness
One of the goals of the election campaign is to planning social media marketing campaigns raise public awareness about the importance of electing a leader who will be fully responsible for the next few years.
Raising awareness here means that the campaign aims to introduce the masses to candidates, political parties and relevant political issues.
Election campaigns aim to ensure that voters have a good understanding of the choices available and the implications of their decisions in the general election.
2. Gathering Mass Support
Behind the act of conveying the vision, mission and values of an entity as a political figure, the aim of the election campaign is of course to gather support from the wider community.
Through a strong political campaign and Election Campaign Goals Rules & Methods Digitally a well-crafted work program, you can convince voters that you and your political party are the best choice to represent the masses and achieve the desired goals.
Changing and Strengthening Public Opinion
Election campaigns also aim to influence canada email lead public opinion regarding candidates and political issues.
Building Trust and Intrapersonal Connections
The next goal of the election campaign is to build a positive image and trust in the candidate or political party concerned.
This is because, through campaigns, political figures . Election Campaign Goals Rules & Methods Digitally can demonstrate consistency, transparency and integrity in all their actions.
It is also through election campaigns that you can build intrapersonal connections with the masses of supporters and strengthen trust in your work plans and strategies.
5. Mobilizing Voters
Indirectly, election campaigns also aim to mobilize voters. to exercise their right to vote in the general election.
With the lively campaign process
Just as the name suggests, this direct campaign involves direct interaction between the campaign team and potential voters.
Through direct campaigning, politicians get the opportunity . to speak directly with potential voters to hear their aspirations and concerns.
With the direct election campaign method
The process of building interpersonal relationships . can be established more quickly.
However, face-to-face campaigns tend to require greater resources and have limited audience reach.
2. Print Campaign
Until now, election campaigns through print media are still often found. This method involves the use of print media such as brochures, pamphlets, flyers, and posters to convey political messages.
One of the advantages of the print media method is that it can reach voters widely, especially in areas that do not have internet access.
Utilizing print media can also support the goal of. political campaigns to provide detailed and comprehensive information to potential voters.
However, this method of distribution using print media requires a great deal of effort in the distribution process, as well as the risk of limited information updates.
Since 2019, the General Election
Because, this method can involve many platforms. and various supporting strategies. Through this campaign method, election participants can gain flexibility in conveying messages and can help target specific audiences.
Digital media campaigns can also be a powerful . method to increase visibility in search engines .
However, it is important to note that digital media campaigns have a high level of competition.
If you intend to achieve your election campaign goals by implementing digital media methods, then working with third parties, especially digital marketing service providers , can be very helpful.
Your digital media campaign will be more . structured and attract more potential voters if it successfully displays an attractive and easy-to-navigate user interface (UI).
Election campaigns conducted through
Digital media such as websites also require routine supervision by specialists in the field.For that, you can use SEO services from cmlabs to achieve the goals of the election campaign and win unanimous votes from the masses.
