Finding out how much advertising on Google costs means having control over one of the fundamental parameters for organizing an effective web marketing campaign. Specifically, we know that the price to pay to be present in the various sponsored sections proposed by Google is part of a healthy, realistic investment. However, it is also true that we must lower this value.
Obviously, for the same result, we cannot give up the benefits of advertising in SERP or display. In this way the ROI gets closer and everything else becomes profit . In other words, measuring the investment in ADV is an essential commitment. But how much does advertising on Google cost?
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The Concept of Pay Per Click (PPC) in Google Ads
How much does advertising on Google cost? The ADV world is particularly large, there are different channels that you can use to gain visibility for a fee. Generally speaking, we can identify 5 :
- ADV in serp.
- Display channels (Adsense).
- ADV in app.
- Youtube.
- Shopping.
The mechanism that allows you to purchase effective advertising on Google? It is contained in an acronym: PPC. Or pay per click. This means that you, the advertiser, pay every time a user clicks on an advertisement. The amount to be paid, obviously, changes based on various factors.
How much does advertising on Google cost? Generally speaking, we can say that the cost per click varies based on the position or type of ad and the keyword you have taken as a reference to appear. In fact, once you have created your ad you have to decide for which search to be present.
The mechanism that determines the price of a keyword is clear: competition. The greater the demand – because it will certainly be a keyword that brings customers – the higher the price. We have discovered how much advertising on Google costs. Or, at least, what is the mechanism that determines it.
Must Read: How to Use Google Sheets
How much does it cost to advertise on Google?
While we cannot have an official plan of all the possible costs related to advertising on Google, we can do some research to find out which sectors spend the most on advertising.
According to wordstream.com , the fields in which the most investment is made are those of legal financial products: mortgages, loans, financing, insurance. According to the research conducted, the average cost per click in Google Ads is between 2 and 4 dollars on search. While on the Display Network it is less than 1. The most expensive keywords in Google Ads exceed 50 dollars and can reach even higher figures.
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Find out how much advertising on Google costs
The starting point is clear: there is no set price for everyone and for every type of ad . The cost of advertising on Google, and in its different sections, changes based on different factors. First of all, the greater the ability of a keyword to intercept a customer, the higher the cost will be.
How to find this value? by querying the Keyword Planner , the official tool for discovering Google keyword data. Which provides information only if you have an active campaign.
How to proceed otherwise? Using one of the many SEO tools such as Semrush or Seozoom. In both cases you can obtain all the data relating to both search volume and pay per click. That is, how much an investor spends when a potential customer clicks on the advertisement.
In this way you can obtain average values
That can vary according to the period of the year, for example there are keywords that are stable for twelve months and others that have peaks but also depressions.
A reflection should be made for the sector in which you operate. For example, there are fields in which advertising on Google is essential and you cannot do without a mammoth investment.
Let’s think, for example, about the work that embraces the e-commerce sector. Or that of lead generation: between B2C and B2B there is a big difference in terms of investment in PPC.
In fact, the chosen keyword is only one of the factors that determine the investment. You have to consider the life cycle of the good or service before talking about an average cost of sponsored ads.
Is knowing the price of advertising important?
In some cases there are keywords that have a high search volume but a low PPC others instead become a classic example of a profitable niche. That is, few people search for that topic but they have a high value in terms of profitability. Usually we are faced with long tail keywords, keywords composed of three or more terms, but not always. Look at this example below.
We have mentioned the life cycle as a factor that determines investment in the advertising world. Why do we have such a high price ? How much does advertising on Google cost in this case?
The costs are high because the customer lifecycle is high: the moment you get a lead and turn it into a prospect and finally into a conversion you have a simplified annual renewal and a continuous income . The same goes for industries like hosting and the battles over small niches become intense.
Other situations are even
high volume and equally high PPC. And they remote work challenges and how to overcome become a battleground between titans. All this allows us to plan every detail of the campaigns. And also what will be the amount to invest for a campaign that is not so simple to define a priori.
For the most competitive keywords , where there are multiple players wanting to gain promotion space, the ad ranking is determined by your quality score (a score from 1 to 10 that includes an evaluation of your ad, including the landing page) multiplied by the maximum amount you are willing to pay for each click on your ad. This is the basic mechanism.
Learn more: How Google Search Works
Spend Optimization Makes the Difference
How much does advertising on Google cost ? A lot or a little, it depends on your point of view. It is certainly an investment and not an expense. So ao lists it is a duty to be there, especially in certain sectors.
On-page SEO can do a lot for informational keyword positioning. But if you need to be found on Google when potential customers appear on the SERP, search engine optimization is not enough. You need to call upon the world of SEA: Search Engine Advertising .
Paying blindly is not the best option
The goal is to invest, not waste resources. This is achieved by evaluating and monitoring . First of all, the landing page.
Then you have to work on the numbers, on the campaign performance . How much does advertising on Google cost? The right amount if you monitor and optimize every aspect as in a Deming cycle .
To achieve this you need an adequate tool, like my dashboard to monitor the efficiency of ADV campaigns starting from the optimization of landing pages in terms of keywords, Core Web Vitals , UX and A/B tests. Do you want to give a twist to sponsored ads and reduce costs?
