Your email subject line is the first thing your recipient sees, and it’s often the deciding factor of whether or not they open your email. In fact, studies have shown that 47% of recipients will delete an email based on the subject line alone. That’s why it’s so important to write subject lines that are clear, concise, and attention-grabbing. Here are a few tips for writing subject lines that get opened: Personalize your subject line. Address the recipient by name, or use a relevant keyword from their email address. This shows that you’ve taken the time to personalize your message, and it makes the recipient more likely to open it. Use strong verbs. Verbs create a sense of urgency and action, which can help to increase open rates.
Instead of saying New blog post
Try saying “Read my latest blog post now!” Ask a question. Questions are a great way to get the recipient’s attention and pique their curiosity. For example, you could ask “Want to learn a new skill?” or “Are you looking for a new job?” Use numbers. Numbers are also attention-grabbing, and they can help to convey a sense of value. For example, you could say “5 ways to improve your email marketing” or “10 signs you’re ready for a new job.” Keep Color Correction it short and sweet. Your subject line should be no more than 70 characters long, so that it fits on the recipient’s screen without getting cut off. Avoid using these subject line mistakes: Too vague. A vague subject line won’t give the recipient any clue about what your email is about. For example, “New blog post” is too vague. Instead, try something like “5 Ways to Improve Your Email Marketing” or “The Ultimate Guide to Landing Your Dream Job.” Too long.
A long subject line will get cut off on
The recipient’s screen, which will make it less likely to be opened. Too spammy. Subject lines that use all caps, exclamation points, or other spammy words will likely be marke as spam. Too negative. Negative subject lines, such as “Urgent: Your account is about to be suspende,” will make the recipient feel anxious and less likely to open your AOB directory email. By following these tips, you can write subject lines that get opene and increase your email marketing impact. In addition to the tips above, here are a few more things to keep in mind when writing subject lines: Test different subject lines. The best way to find out what subject lines work best for your audience is to test different ones. Send out a few different emails with different subject lines to a small group of people, and see which ones get the highest open rates. Track your results.
