The subject line is the first thing your recipients see when they get your email, and it’s what determines whether they open it or not. A well-written subject line can increase your open rate by as much as 50%, while a poorly written subject line can send your email straight to the trash. So how do you write email subject lines that convert? Here are some tips: Keep it short and sweet. People are busy and they don’t have time to read long, drawn-out subject lines. Aim for 60 characters or less. Use strong verbs. Verbs add power and urgency to your subject line. Instead of saying “New product,” say “Introducing our new product.” Use numbers. Numbers are attention-grabbing and they make your subject line more specific. Instead of saying “Sale,” say “20% off sale.”
Personalizing your subject line with the recipient’s name is a great way to increase open rates. For example, you could say “Hey [name], get 20% off your next purchase.” Use humor. A funny subject line can be a great way to get people to open your email. Just make sure the humor is relevant to your target audience and that it’s not offensive. Create Remove Background Image a sense of urgency. Using words like “now,” “limited time,” and “exclusive” can create a sense of urgency and encourage people to open your email right away. Use power words. Power words are words that evoke strong emotions, such as “free,” “save,” “new,” “guaranteed,” and “limited time.” Using power words in your subject line can help to grab the recipient’s attention and make them more likely to open your email. Here are some examples of effective email subject lines: “Your 20% off coupon is waiting for you.” This subject line is personalized and it uses a number to create a sense of urgency. “Introducing our new line of organic skincare products.
This subject line is short
And sweet, and it uses strong verbs to create interest. “The sale you’ve been waiting for is here!” This subject line uses a power word and it creates a sense of urgency. “Win a free vacation to Hawaii!” This subject line is attention-grabbing and it offers a valuable prize. “The funniest cat videos of the week.” This subject line is humorous and it’s relevant to the target audience. By following these tips, you can write email subject lines that are more likely to get opened and read. And when your subject lines are effective, you’ll see a higher open rate and more conversions. Here are some additional tips for writing email subject lines that convert: Test different subject lines. The best way to find out what works for your audience is to test different subject lines. Send out two or three different versions of the same email with different subject lines and see which one gets the best open rate. Track your results. Once you’ve sent out your email, be sure to track your results.