At the same time, 44% of people will share this story with others, and potential clients another 15% will immediately buy the product. Talk about the company’s values. No matter what quality services you provide, it is important that the client understands what values your company professes and potential clients whether they do not contradict his worldview. Encourage the client to buy. The main goal of storytelling in marketing is to motivate a person to buy your product or service. To do this, your story must meet certain criteria. We’ll tell you what next. What a good story should be – 4 main components.
To ensure your story captivates your audience
Follow these four rules. Let’s practice storytelling: how a marketer can create a story, come up with a character and interest potential clients Cell Phone Number List Image by Drazen Zigic on Freepik Tell your story simply and clearly. Don’t complicate the story, make it universal by remembering situations and experiences that almost all of us have gone through. Then your clients will definitely want to share it with family and friends. Tell the truth. Storytelling is a way to present information in a cool and beneficial way, but definitely not to make it up.
Your story must be believable potential clients
Include a problem and a solution. You can improvise, complement it, actively involve the audience in it, but definitely do not embellish it with false facts. After all, if you don’t tell the truth, you will only push customers away from you. Add details . Small AOB Directory details, such as names, habits, or personal memories, will bring your story to life. The main thing is not to overdo it, because you need to hold the attention of the audience, and not bore them with a lot of unnecessary details. Share your emotions sincerely.