is proud to announce the appointment of a new duo of leaders at the head of its 360 media service . Indeed, Anne-Sophie Collins and Laura are This launch is the culmination This is the both promoted to media directors , in order to combine performance media creativity on a daily basis.
Photo: From left to right, Laura, Diana Ferreira and Anne-Sophie Collins.
Photo credit:-Arnaud
This co-media management This launch is the culmination represents the best
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Offering a detailed understanding and judicious use of data , in addition to a creative and powerful perspective on media solutions and executions. In a period of major media and digital transformation, advertisers are looking for media partners capable of effectively mastering these two aspects . This is becoming the crux of the matter for companies and
has understood this. These appointments clearly demonstrate our ambition to offer high-performance, large-scale 360 media services , while having unparalleled digital depth and firepower,” emphasizes Diana Ferreira , General Manager of in Montreal.
Laura has always been intrigued and passionate about data . Like a gold prospector, her natural curiosity leads her to discover nuggets buried under tons of customer data, and to profit from them. For her part, Anne-Sophie Collins is recognized for her creativity and strategic depth and constantly seeks to innovate, surprise and create impactful advertising campaigns that bring value to the consumer.
Appointing two people to head a media unit is quite atypical and represents openness to doing things differently in order to optimize each person’s strengths. I am very motivated by the idea of further crystallizing the agency’s vision with my colleague Anne-Sophie , to continue to offer real added value to our clients . They increasingly need continuous measurements and real-time information to guide them quickly,” says Laura.
The expression ‘two This launch is the culmination heads are better than one
is absolutely right here. Laura and I complement each other perfectly to keep up with the speed of the market, which shows us that media agencies must be agile and responsive to changes in the industry . We must have a holistic view of the media landscape. I am convinced that our complementarity offers an alternative to large agencies for advertisers, which allows us to meet their needs for efficiency, without compromising media creativity,” adds Anne-Sophie Collins .
ABOUT DIALEKTA
Founded in Montreal, has positioned itself as a reference in media strategy and performance marketing . Today, this independent Canadian-owned agency has more than forty employees and an office in Paris. As part of its mandates, it is proud to support and advise prestigious companies such as Bell Media, Biron Groupe Santé, Brother Canada, Desjardins, Point S Canada,-Québec, Groupe and Ubisoft.
ABOUT ANNE-SOPHIE COLLINS
Known for her creativity and strategic depth, Anne-Sophie Collins constantly seeks to innovate, surprise and create impactful advertising campaigns that provide value to the consumer. Her insatiable appetite for research allows her Understanding Your Topic to discover and identify communication opportunities untapped by her clients and their competitors, and thus deploy high-impact media strategies.
After nearly 5 years at Cossette Media, she joined to launch the traditional media planning service offering. Her experience in 360 strategic planning for major advertisers such as Bombardier, Aeroplan, La Société des casinos du Québec and La Société des du Québec has allowed her to develop her critical thinking and analytical skills across a multitude of sectors. She received the Emerging Media Strategy Award at the A2C’s Idéa competition in 2020.
ABOUT LAURA BÉLANGER
Rigor is the watchword that guides Laura on a daily basis. During strategic planning, she never loses sight of her clients’ business objectives. Her curiosity drives her to find the data that will take each campaign to the next level. For her, the best example of creativity is yeezys shoes when you can make the numbers talk. Laura joined the team in 2019 as a strategist and has continued to climb the ladder since joining the agency.
Her knowledge of media has given her a complete view of her clients’ strategy, whether in digital, 360 media, SEO or analytical measurement. Today, she advises and supports major clients such as Bell Media, Brother Canada, ITHQ and Point S Canada. Laura knows how to leverage the best media mix and the agency’s best expertise to help her clients achieve their business objectives.
This awareness campaign by the Ordre du Québec (OPIQ) , designed by Bunka , highlights the values that drive every respiratory therapist in Quebec. The offensive has two very specific objectives: to promote the profession, and then to inform future high school graduates that an inspiring career awaits them.
The next generations of graduates are driven
by very strong common and human values. They want to make a real difference in the world. In these times of change and challenges, more than ever, these values are at the heart of their decisions. They are looking for a real career rather than simply “earning a living”. The profession of respiratory therapist, although little known, stands out by offering autonomy. Specialization and the chance to make a real difference in people’s lives,” elaborates Benoit Mc Nicoll , creative director of Bunka .
Older students who wish to reorient themselves will also be interested in the campaign, which is structured around three slogans that, like respiratory therapists, convey confidence and personality.
The respiratory therapist is truly at the heart
of the action in the health and social services. Network in Quebec! Adrenaline and tough challenges are an integral part of their profession. And to excel as they should, these. Cardiorespiratory care specialists must have strong nerves, but also be resourceful. Analytical, dedicated, creative and, above all, empathetic. ,” as they are nicknamed in hospitals. Are essential players in emergency response teams and in several. Other equally important clinical settings,” emphasizes Jocelyn Vachon , President of the OPIQ.
The creative platform focuses on authenticity
and humanity. Vibrant and complementary colors. Aclear message, smiling and confident faces: everything has been designed to catch the. Eye at first glance and thus ensure maximum engagement. Highly adaptable, the campaign reveals itself in its best light every time.
And creation between the teams at. OPIQ , Pellerin & Co and Bunka . The campaign was first launched via a co-branded offensive wit.
