Preparation of your content Do you want a 15% discount on all our events? Join the Frankwatching community and sign up for the exclusive them newsletter! 635 like bookmark Mike Cestari of Cestari Content & Communication 635 August 25, 2023 at 08:00 Read for 4 minutes New on Frankwatching How politicians can use the potential of social mia 9:00 am Navigating to Success with Porter’s Five Forces Model fri 4 tips for engaging with citizens on social mia do Starting with employer branding: why, when, who, what and how? do ChatGPT & LinkIn: the perfect match for content creation do It is well known that good content marketing does not do any harm. But do you realize that this only work.

Warm up your audience with

The right temperature and you won’t Chinese American Phone Number List find a dog in the pot. Let your audience salivate Making your audience water to engage with your company is the ultimate goal of content marketing. With great stories, customer experiences, tips and tricks, interviews, step-by-step plans and research, we help our potential customers one step further. But we often choke on the way our content is prepar. We want too fast and because of this the relationship with our audience is not warm enough and they react coldly to our story and offer. By offering content that your potential customers are not yet ready for, you throw a spanner in the works. So the key question is: when is your audience ready enough for your content.

From pilot flame to warming plate

Just like cooking, the ingrients, timing and AOB Directory spe at which you serve your content affect the experience of your audience. Start with a pilot light that tickles you a bit; a subtle temptation that creates curiosity. Don’t overwhelm your audience with all kinds of deep, complicat content they’re not ready for. Start by sharing your own story, your experiences, valuable facts, light tips and tops and, for example, stories in which you share your daily life. So mainly snackable content with not too many calories, leaving room for the main course. Have you given your audience a chance to take a look behind the scenes? Then go one step further. For example, with an e-book , step-by-step plan, your weekly.