We are pleased to announce that we will be holding webinars on May 7th and 21st, 2020, aimed at local e-commerce sites and brick-and-mortar stores on how to increase sales by using Instagram.
The impact of the COVID-19 pandemic has caused a decline in consumption, forcing many companies into difficult situations. In Thailand, where strict restrictions on going out are in place, the introduction of remote work has progressed rapidly, making face-to-face meetings and sales difficult. On the other hand, internet usage has increased, and demand for food delivery and online shopping has increased significantly, so companies with a strong online presence are doing well.
The target audience is e-commerce and brick-and-mortar store managers of Japanese and local companies expanding into Thailand, and the seminar will be conducted in Thai. An English webinar is also planned to be held at a later date.
What is Instagram?
Instagram is a hugely popular photo-based social networking site with over 1 billion users worldwide. As of April 2020, Instagram had approximately 13 million users in Thailand (about 20% of the total population), an increase of 1.5 million compared to the previous year.
What is “visumo”?
It is an Instagram integration tool that allows you to collect photos posted on Instagram using hashtags and use them on your own website to increase purchase rates. By using photos posted by general users on Instagram, you can increase awareness of your company’s products and services, branding, build relationships with customers, and promote sales.
When handling spatial data, time-series, or multimedia, for example, a specific database is designed for that purpose. For particular industries, such as healthcare, finance, or geographic special database information systems (GIS), it provides optimum performance and functionality. In comparison to general-purpose databases, these databases are more efficient since they concentrate on certain data types, which makes them essential for specialized applications. This allows for faster and more accurate storage, retrieval, and analysis.
By simply connecting to Facebook, Instagram, and YouTube, you can deliver immersive product and service sales presentations from anywhere, and instantly gauge the reactions and interests of your target audience.
In particular, the usage rate of Facebook and YouTube among Thai internet users exceeds 90%, compared to around 70% in Japan, and the time spent on the internet is nearly 2.5 times that of Japan, so the effects are expected to be even greater than in Japan. (Source: We are social, survey data as of January 2019)
ICOM Internet Usage Status of Thai People in 2019
Furthermore, as has already been widely reported, the “stay-at-home consumption” caused by COVID-19 has led to an increased demand for watching videos on the Internet, and while real economic activity is stagnating, opportunities for business growth are expanding.
In particular, Thailand and Malaysia have implemented much stricter stay-at-home measures under government leadership than Japan. Much higher percentage of people are working and living from home than in Japan. Access to corporate and product websites and social media has skyrocketed. With online purchases and online deliveries growing rapidly due to “stay-at-home consumption,” whether or not a company can meet this demand is key to its survival.
A sales system that can adapt to lifestyles that will not change even after COVID-19
Rather than “waiting for the storm to pass,” it is necessary to build a sales system that can adapt to the changes in this new lifestyle. The spread of COVID-19 pandemic will not be mobile data analysis ended anytime soon. Thailand has announced a Movement Control Order (MCO) on 9th April 2020 and extended until 31st May 2020. Social distancing during COVID-19 pandemic is encouraged. No doubt, this period has impacted a lot of businesses and the market’s economy. Your client or customer started to hold back in spending.
Now, it is time to change or rethink your business strategies to suit the current landscape. Business owners started to change their business strategies by changing most of the sales activities through websites. Now Webinar is a popular business strategy for you to approach your clients or customers during MCO.
What is a Webinar?
Webinar is an activity like training, lectures, workshops ,or seminars conducted online. Webinar name comes from “Web” and “Seminar”. It is called an online seminar or e-learning. A key feature of a webinar is interactive elements. It has the ability for a presenter to give, receive and discuss information in real-time.
What are the advantages of Webinar?
It can be held without any restrictions on places or the number of sessions.
Low cost and high effectiveness
Expand opportunities for your customer development
Can participate from anywhere such as home or office at anytime
Can be rescheduled to generate real-time distribution and recording distribution
No need travel to the venue
No travel time or transportation cost
Engage your audience and build trust
Engage Webinar With Your Audience
The difference between social media marketing and webinar is interaction ability. Social media posts are static and just could deliver a one-way message to your audience. But live webinars could promise a value and deliver two-way communications with your audiences. Webinar could bring out above traditional marketing tactics, and its value is much more unique.
Webinar is a marketing tool. A lot of companies started to use webinar videos as marketing planning and marketing attraction in webinar videos. Chat analysis and questionnaire analysis will be performed during the online seminar.
Generate New Leads
Webinars that pertain to topics relevant to your audiences’ business are a great way to generate high-quality new leads.
Why?
The people who see your advertised webinar will likely venture to your landing page and engage with your form by registering for the event. These are the people who are telling you that they are interested in your webinar content.
Are you ready to tune in?
Never too late to learn and make changes in your business strategies, especially during these challenging situations.
In parallel with website operation, an increasing india lead number of companies are increasing their investments in Google advertisements, popular communication applications such as LINE, and advertisements using social media such as Facebook. It is necessary to have a firm grasp of the latest digital marketing platforms and strategies that utilize them.
Let’s take a look at the main platforms that will shape the digital marketing environment in Thailand in 2020
As you can see from the above data sources, Facebook (47 million) is the largest social media, followed by Instagram (12 million) and Twitter (6.55 million). From a digital marketing perspective, social networks such as Facebook, Instagram, and Twitter have the strength of being able to accurately target consumers. Of the approximately 69 million people in Thailand, 52 million use the Internet. More than 47 million social media users use Facebook. Active net users in Thailand use these social media for an average of 9 hours a day.
