Menene ke canzawa a cikin Tallace-tallacen Google kuma waɗanne ayyuka ake buƙata don canzawa?

Numfashin iska mai dadi yana kadawa. Ta hanyar tallan tallan Google, kamar yadda Google ya sanar da sabuntawa ga yanayin yarda. Wannan sabuntawa ya fara aiki a ranar 6 ga. Maris, 2024, kuma yana buƙatar aiki daga duk. Masu tallata Google a Turai. Wannan canjin wani bangare ne na sadaukarwar Google. Don daidaita yanayin yanayin talla na dijital don kare sirri da bin Dokar Kasuwan Dijital.

A aikace, wannan

canjin yana buƙatar masu tallan tallan. Google su canza zuwa sabon yanayin Yarjejeniyar v2 idan suna son ci gaba da talla. Domin rakiyar canji mai zuwa, za mu. Amsa tambayoyi masu zuwa a wannan labarin.Wadanne matakai yakamata masu tallata Google su dauka?
Babu wani dalili da za a Jerin Imel na B2B firgita da wannan canjin, saboda. A ƙarshe game da baiwa masu amfani ƙarin zaɓi. A sa’i daya kuma, amfani da bayanan masu talla zai zama karara a Turai.

Menene yanayin yardaAn ƙaddamar. Da yanayin yarda a cikin 2020 don ƙyale masu amfani damar ba da izinin Google don amfani da kukis ko. Masu gano app. Alamun suna daidaitawa kuma suna bin zaɓin mai amfani. Yanayin yarda yana aiki tare da, alal misali, tutar izinin kuki da ake amfani da shi don tattara izinin baƙo.

Jerin Imel na B2B

A aikace, Yanayin yarda kayan aiki ne wanda ke ba ku damar sadar da matsayin izinin masu amfani da gidan yanar gizon ku ga Google. Sabon yanayin yarda v2, wanda yanzu yake aiki, ya bambanta da wanda ya gabace shi ta sabbin abubuwa guda biyu: ad_user_data da ad_personalization.

Bambance-bambance tare da tsohon Yanayin Yarda sune: ad_user_data da ad_personalization. Waɗannan sassan sun shafi izinin masu amfani ga yin amfani da bayanansu don dalilai na talla na Google da keɓance talla. A aikace, waɗannan su ne

Ad_user_data yana

Nuna ko mai amfani ya yarda vähemmän seisokkeja maastoautojen vaurioiden havaitsemistietojen ansiosta ana aika bayanan su zuwa Google don dalilai na talla. Idan mai amfani ya karɓi kuki da gaske ta banner ɗin kuki, ƙimar “ƙarɓar” za a sanya.
ad_personalization yana nuna ko mai amfani ya yarda da amfani da bayanansa don keɓanta talla. Za a saita wannan kuki zuwa “ƙarɓa” kawai idan mai amfani ya yarda a sarari don raba bayanan sa/ta don dalilai na keɓancewa.

Yanayin yarda v2 yana ba da hanyoyin shigarwa daban-daban guda biyu
Yanayi na asali, ana ɗaukar mafi ingantaccen zaɓi daga mahangar kariyar bayanai, amma mai yuwuwar ƙarancin abin dogaro dangane da sakamakon talla. Yanayin asali ba ya tattara kowane bayanai sai dai idan mai amfani ya yarda, a cikin wannan yanayin Google yana amfani da matsakaicin matsakaici maimakon tattara bayanai. Ana ba da shawarar wannan zaɓi musamman don tallace-tallace masu sauƙi waɗanda basa buƙatar haɓakawa mai zurfi. Hakanan ya dace da ƙungiyoyi masu mahimmancin bayanai, waɗanda tsauraran kariyar bayanai ke da mahimmanci musamman.

Yanayin ci gaba

Wanda ke ba da kyakkyawan sakamako daga usa Phone List ra’ayi na talla, kamar yadda yake tattara bayanan da ba a san su ba har ma daga masu amfani waɗanda suka ƙi kukis. Wannan yana ba mai talla kyakkyawan ra’ayi na ainihin nasarar yaƙin neman zaɓe. Duk da haka, zaɓin wannan yanayin yana buƙatar yin la’akari da hankali, yayin da yanayin ci gaba ya haifar da tambayoyi daga ma’anar GDPR (General Data Protection Regulation) saboda yadda yake tattara bayanai, wanda bai dace da wajibai na GDPR ba game da tarin. yarda.

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