What is Inbound Marketing and how does it work? If you still don’t know what Inbound Marketing is , get ready, because this year this will be a recurring expression in discussions about online marketing here in Brazil, as it has been booming abroad for some time now. Inbound Marketing is a strategy made up of a series of online actions that aim to attract traffic to a website and work this traffic in order to convert it into Leads or effective consumers of your products or services.
Knowing what Inbound Marketing is and how it works is important for any digital entrepreneur and marketing professional, because it has proven to be one of the most powerful online marketing tools today, and promises to be one of the strongest trends for digital marketing in 2021 .
Why Inbound Marketing How Inbound Marketing Works Inbound Marketing Tools The role of each channel in Inbound Marketing A powerful lead generation tool Why Inbound Marketing We are going through a time when conventional direct marketing gives way to relationship marketing, where instead of directly offering products and services, the objective is to create relationship points, to then publicize our value proposition.
This is what is known as New What is Inbound Marketing
Marketing , a way of attracting the attention of potential customers by presenting content that adds value to people’s daily lives, using a technique that is much less invasive than others used in traditional Internet marketing. One of the advantages of Inbound Marketing is its segmentation. Because it consists of a series of actions that seek to awaken the public’s interest in the brand, its products or services.
WhatsApp data, which includes chats, media, and whatsapp data contacts and the work his as in the work offers precious insights for private and commercial agency use. By reading message styles, engagement metrics, and consumer feedback, businesses can and the with for to the country aenhance communication strategies. This statistics also allows customer service and the work him and this for work , lead technology, and logo consciousness in a important and the work modern cellular-pushed worldwide.
This greatly facilitates the work of inserting this audience into a sales funnel, designed according to the Consumer Purchase Journey , which enables brands to achieve a drastic reduction in customer acquisition costs while positioning themselves as a reference in their market.
In times when paid media is becoming increasingly expensive, with the prices of sponsored links on Google Ads going through the roof and Facebook Ads as well, tactics cost 60% less than conventional marketing actions. In difficult times like the ones we are experiencing in Brazil, this is the final argument, and knowing what Inbound Marketing is you can put it into practice.
What is Inbound Marketing at this time
It is saving resources and increasing efficiency. What is ? How Inbound Marketing Works Now that you know what is, let’s see how it works and what its main work tools are, because I know that after what you’ve read so far, you must be dying to know how to implement it.
In Outbound Marketing , the strategy is a direct approach to the customer to offer products or services, that is, the brand goes in search of the customer. In Inbound Marketing, things work exactly the opposite way: we develop free content and make the customer come to the brand. Inbound Marketing is a direct consequence of the evolution of the Internet itself.
Nowadays, whether through search engines or social networks, people have taken control of things. They are the ones who decide what they want to receive and how they will receive it. The result is that the door is being closed to Outbound Marketing actions, as the sales process today is more about creating contacts with potential customers than through invasive actions. Inbound Marketing Tools Now that you have a good idea of what Inbound.
Marketing is, let’s look at the tools What is
That place it among the main digital marketing strategies of today. An Inbound marketing strategy is based on the production of relevant content that is offered free of charge through channels such as: Blogs associated with the brand website Social media like Facebook, Instagram, YouTube, Twitter and others SEO – Search Engine Optimization Email marketing Landing Pages An interesting characteristic of Inbound Marketing is that it works in an extremely integrated way, always seeking to create a synergy in digital marketing that enhances its actions. A common mistake we have seen lately is confusing with Content Marketing .
The latter is actually just one of the Inbound tools and works in conjunction with several other tools. To learn a little more about this subject, we suggest you read our article The Difference Between Inbound Marketing and Content Marketing . What does mean? The role of each channel in Inbound Marketing You now know what is and how it works, but let’s see how these channels work and connect to achieve conversion goals. Blog – The blog associated with the brand’s website is the beginning of all the work. In it, we offer quality content, produced especially to positively impact the marketing persona that we designed in the creation stage of our digital marketing strategy. Social Media.
In addition to publishing
Content on the company blog, we use social media such as Facebook, Instagram, YouTube, LinkedIn, Twitter and others to increase the reach of publications and seek engagement with the target audience of our campaigns. SEO – Search engine optimization is essential for..
The content produced must undergo intensive SEO work to achieve prominent positions on search engine results pages such as Google, to reinforce your search marketing efforts. Email Marketing – What is if not just another becoming a superhero tool for segmenting email lists? With the right tags, you can create lists that will guarantee you a mailing list with a very high potential return, as it is made up of Leads qualified during the process. Landing Pages – This is the decisive moment in every strategy.
You may be wondering where to find qualified professionals to develop all this content. Well, the answer is simple: hire online content freelancers from specialized websites. After all, what is if not a strategy that requires a lot of content? To deal with this issue properly, you will need a professional who has the skills that the market demands. A powerful lead generation tool The goal of is not just immediate conversion.
Now that you have a good idea of what
Inbound Marketing is, how about starting to develop your strategy? Stay up to date by subscribing to our Newsletter . 5 / 5 By Alberto Valle Published On: October 9, 2021 Categories: Content Marketing , Digital Marketing Articles Tags: Inbound Marketing , Content Marketing Related Posts How to Promote a Business on Google Creating Texts with ChatGPT in 2024 How to Promote a Company on the Internet How to Advertise for Free on Google Content for Social Media – The Big Challenge 11 Comments Graziely Ramos March 31, 2021 at 1:40 pm – Reply I loved your content, very informative! I found it very good, Inbound Marketing Marketing Academy March 31, 2021 at 7:33 pm – Reply Hello.
We are very pleased to know that our article on Inbound Marketing was useful to you, especially as you are an employee of a digital marketing alb directory agency that works in this area. A big hug and success to you all! Eudes Teixeira September 7, 2020 at 08:40 – Reply Very good article about what Inbound Marketing is. Congratulations to everyone. I want to know more about digital marketing.
Marketing Academy What is Inbound Marketing
Reply Hello Eudes We are very pleased to know that you liked our article showing the opportunities of Inbound Marketing for those who work with digital marketing. A big hug and success! Isaltino July 29, 2020 at 10:44 pm – Reply Excellent material on Digital Marketing, enlightening, objective and with words that are easy to understand, even for a beginner in the subject like me.
Marketing Academy Reply
Hello Isaltino We are grateful for your feedback and very pleased to know that our article explaining what Inbound Marketing is was useful to you. Rodrigo March 28, 2019 at 3:03 pm – Reply Showw.. I have a digital marketing company in Londrina and this type of content about Inbound Marketing only adds value… big hug! Mauro March 13, 2018 at 2:42 pm – Reply Dear Alberto, this article about Inbound M is very good. It helps us a lot to open our minds to new technologies and its guidelines act as a compass to show us the direction for our careers.
Thank you. Isaac March 16, 2017 at 9:45 pm – Reply Hello, I have learned a lot here with you. At first I had a lot of difficulty understanding how the inbound marketing process works, tools, etc. This post helps a lot, especially for those who are just starting out and are still having difficulty. At the beginning I made a lot of mistakes, I was throwing things in all directions. Today I focus on just one strategy, SEO. I hope to be successful and attract traffic. Thank you for sharing your knowledge. This helps a lot for those of us who are starting out in digital marketing.
