So, what exactly is conversational commerce and why is it becoming so popular? Conversational commerce includes any tool that helps companies develop and enhance their customer experience and user journey while building brand loyalty. This new technology is more than just plain old customer service or buying products; it is turning a one-way dialogue into a conversation, a personalized interaction between buyer and seller. It creates a quick and easy way for consumers to find the product or details they need when they need it, and guide them seamlessly into making a purchase through AI, such as chatbots and or messaging apps.
Conversational commerce is fundamentally
Changing and revolutionizing the way your customers expect to interact with your business. And the best part? It creates substantial efficiencies, workflows, and processes within your business—as well as for Bulk SMS France your customers. It is sure to boost customer satisfaction and response times, alleviate stress from your sales teams, as well as help your brand adapt toward the trends and world we live in today. 88% of consumers regularly use chat apps like Facebook Messenger and Apple iMessage on their mobile devices.
The number of tools that conversational
Commerce professionals use is constantly growing since consumers will always have a need to communicate with businesses. A recent consumer survey found that 63% of U.S. consumers prefer messaging more than other AOB Directory forms of communication and would switch companies to access it. Even people who like to speak with a customer representative have the expectation of facing delays, hold times, and the possibility of a dropped call. We conducted our own research to better understand consumer behavior around conversational commerce and chat. We found that 54% of consumers say that they have already chatted with companies using a chat app. Millennials lead the trend in chatting with companies.
