It offers valuable lessons for. Brands seeking to connect with thei. Audiences meaningfully. The net-net These case studies demonstrate key lessons Anil Viswanathan Senior Director Marketing around using AI for content creation, media buying, data analysis and campaign personalization. Bring important efficiencies. Human oversight remains critical for judgment. Creativity and building empathy with audiences. The campaigns achieved impressive results. By balancing automated processes and a human touch, brands can connect with customers more directly and meaningfully. Dig deeper: 5 ways Google and YouTube advertisers can protect their brands Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land.

The list of features being removed from

Google Assistant Google said these changes are to. With these DB to Data changes. Barry Schwartz on Anil for Viswanathan Senior Director as Marketing button twitter sharing button email sharing sharing sharing button to Google is changing the Google Assistant, removing and changing dozens of features that some of you may have become accustomed to.

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To focus on quality and reliability. Adding it will ultimately. Make it easier to use Assistant across devices. The company wrote. With these changes. Google also has laid off hundreds of. Mployees who worked AOB Directory on Google Assistant. It makes you wonder if AI will be the future and overtake Google Anil Viswanathan Senior Director Marketing Assistant. Although we know. Bard is coming to the Google Assistant. Playing and controlling audiobooks on Google Play Books with your voice. You can still cast audiobooks from your mobile device. Setting or using media alarms, music alarms, or radio alarms on Google Assistant enabled devices. You can create a custom Routine that has similar behavior or use a standard alarm.