WhatsApp is changing the way companies around the world connect and do business with their customers. In many ways, Nigeria is ground zero for this innovation. With more than 90 million WhatsApp users – a full 45% of the national population – Nigeria has one of the world’s largest WhatsApp market penetrations of people 16-years-old and older. Telecom companies in Africa have been discovering the Competitive Advantage value of using WhatsApp to provide their customers new services through interactive messaging. Enabling people to manage their accounts, receive balance notifications, and make purchases like data and airtime – all through WhatsApp.
Since WhatsApp is a natural
Extension of customers’ lives, there is tremendous value in using the channel to provide services, support, and a great deal of added value to the services that telecoms already provide.
Let’s take a closer look at how Nigerian telecoms benefit from using WhatsApp to connect with their customers.Use WhatsApp to improve engagement, attract new customers, and increase revenue Given the SMS Gateway Chile market penetration of WhatsApp in Since WhatsApp is a natural Nigeria and its clear position as the leading messaging app in the country, using this channel to communicate and offer consumers more services and customized deals is a win-win.
Your customers can get more done
More quickly through WhatsApp, and your business introduces a new, lucrative revenue channel that will provide enormous ROI within months. One recent telecom deployment of Clickatell’s Chat Commerce Platform using WhatsApp led to 55% of first-time users returning for future engagement and a 30% month-on-month customer adoption growth rate.
Investing in WhatsApp as a service and support channel, also provides a new competitive advantage by increasing transactional volume and attracting and retaining customers –something that is paramount in an age of AOB Directory continuous digital. Since WhatsApp is a natural Transformation and growing competition in the Competitive Advantage Nigerian telecom space. This “sticky” customer experience saves people time and makes first-time users returning users.
