A couple of days ago I was talking about how and why we will offer a variable model without a recurring fee for Amazon sellers.
Today I will tell you how AGP differs from an agency. There are other compelling reasons beyond the variable model.
1 We are not looking for clients
2 Long term
3 Objective
4 Attracting new business
We are not looking for clients
We are looking for partners. There are many clients but few partners. It is something that you can consider as a meaningless wordplay. It has an important nuance. There are no overseas data partner relationships and complicated contracts. We do not want to tie anyone down forever if it does not make sense at some point.
Long term
Our goal is to create long-term relationships. It is simple. Lasting results are achieved with the sum of incremental improvements. They are not achieved with an investment of money in Ads to inflate the turnover when it is needed to justify figures.
Objective
We do this to make money. Our goal is to maximize 3 e-commerce trends tidens de pandemy income and not generate dependency that ties the company to us forever. We work by optimizing processes and not simply executing standardized routines of similar tasks for all clients.
Attracting new business
An agency is constantly attracting new business. That is yeezys shoes why they always look for short-term returns by maximizing their fees. They calculate that a percentage x of clients are going to “drop out.” At AGP, we will work on closed programs. We choose who will be part of it. There is no infinite capacity so we will have to choose well. Once the programs are closed, our focus will be 100% on the partners. We do not need to look further because we have already made a decision and a commitment.
You will see that AGP is something that is also being created by writing these lines. These reflections are more useful to me than to you to define more precisely what differentiates us and what makes us different.
