Every occasion is a good one to cultivate our preparation on the world of marketing in its growing, rapidly evolving specialties. But what better time than the summer period? Holidays are the ideal opportunity to find and reserve time for good reading: under the umbrella, in the cool tranquility of the mountains or in the desired place. Before your well-deserved rest. We want to greet you by suggesting a selection of the most interesting books read by the Noetica Team, recent publications and blog articles that, if you haven’t read yet, you absolutely need to catch up on. There is something for all tastes and needs: from SEO to e-commerce , from creative writing to inclusive copywriting , from neuromarketing
Personal branding , up to videos on social media and digital protection .
E-commerce is experiencing an incredible period, in which every record is sooner or later surpassed by a subsequent one. The data speaks clearly in this sense. According to what was reported by the B2C E-Commerce Observatory , online commerce. has Telemarketing Database reached a share of around 39 billion euros , with a growth rate of 21% compared to the previous year. The B2C e-commerce sector recorded a growth rate of approximately 18% , less than the previous year (which stood at +45%, due to the situation created by the pandemic that involved the world) but still significant .Sponsored Brands and Sponsored Display ads: when to choose them? Amazon allows you to directly sponsor products (we will see how to do it in the next paragraph) or to produce two different types of adverts, reserved exclusively for registered brands. One possibility is Sponsored Brands ads , which allows you to showcase your brand and
Products for sale on Amazon with advanced creative content visible.
Amazon search page. The other is related to Sponsored Display ads , to sponsor your banners inside and outside the platform, in a similar way to what happens with AdSense. Both Sponsored Brands ads and Sponsored Display ads are ideal for quickly AOB Directory making a private label known or for educating customers with specific messages thanks to the great visibility potentially obtainable. Sponsored Products Ads: advertising on Amazon products The most well-known and used ads on Amazon are those to promote products, called Sponsored Products . In fact, just like Google, Amazon allows you to position yourself among the sponsorships in its internal search engine. The operation is based on an auction mechanism that allows
