The Internet is the meca of human genius and an essential tool for the modern user. From a recipe for borscht to instructions for assembling furniture, without the Internet, the modern user would not be able to provide himself with the quality of life that he enjoys. However, the Internet […]
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AI has evolved from a fantastical notion to a game-changer for digital marketers today. It’s become the secret engine driving personaliz ads, prictive analytics, customer experiences, and much more. In this article, we’ll break down what AI means for digital marketing, examples of its use, challenges and tools (not just […]
In just two months, it attracted 100 million active users, becoming the fastest-growing online service in history. By comparison, it took Facebook almost five years, Instagram two years, and TikTok nine months to achieve the same feat. Why is this important? We live in an era of magic, made possible […]
Mass mailings are an effective marketing tool. But how do you make sure that the client is interested in your messages if you are not a bank that notifies them about salary payments? In this article, we will tell you how to make mailings that will not irritate your clients, […]
The last few years have been difficult, to say the least. The pandemic, sanctions, supply chain issues, store closures, inflation, rising cost of living… In such conditions, people give preference to those who will satisfy their nes as fully as possible, and at a good price. At the same time, […]
You may have already noticed that sending emails with text and images on a regular basis, even if they are of exceptionally high quality, over time leads to a decrease in subscriber engagement and email conversion. Subscribers get used to more or less the same images, and they get bored. […]
Google and other search engines use a content ranking algorithm to ensure that users receive relevant answers to their queries. But to ensure that authoritative sites appear at the top of the search results, you must first evaluate their quality. One of the main quality criteria is the link profile […]
What is A/B testing? A/B testing (split testing) is a controlled online experiment in marketing, during which different versions of one page are compared. To conduct tests, the web page traffic is evenly distributed between two (sometimes more) versions, where user activity is compared and recorded, primarily the number of […]
Conversion plays a vital role in the growth and effectiveness of any company’s brand. Conversion rate is a key performance indicator (KPI) in digital marketing. That is used to evaluate landing pages, websites, and other digital assets. The only way to increase conversion is to implement a well-thought-out marketing strategy […]
Fast Doesn’t Mean Thoughtless: How Strategy Helps Make the Right and Fast Decisions Sanctions, coronavirus, and the geopolitical tensions of recent years clearly tell businesses: it is impossible to take into account all the risks. And yet, some companies shock with astronomical indicators during a crisis, while others close even […]
Sad news: users don’t want to waste time reading the entire material. Only of readers reach the end. We’ve collected methods that will help keep users’ attention and improve the readability of the text. How to format text How to format The structure of the text will depend on the […]
One of the main problems of such negative statistics is the lack of adequate business development planning. Without it, almost no company can fully start and successfully exist for many years. Moreover, planning is necessary not only at the start-up stage. It is necessary to evaluate and adjust the company’s […]
