Is Telegram popular with your customers? If so, this guide will teach you how to use Telegram for business purposes. Drawing on our first-hand experience creating and managing Telegram business accounts, we’ll explain what a Telegram business account is, how to create a Telegram bot to chat with your customers, and best practices for getting the most out of your Telegram business account. Let’s
dive in What is Telegram?
Telegram is a messaging app known for its privacy and security, compatibility with major operating systems, and ease of use as a mobile app. It has over 700 million monthly active users and was
among the top five most downloaded apps in the world as of June 2022
This private service has long been non-profit. Although Telegram has introduced a paid premium subscription, all existing features remain free. As its popularity continues to grow, the channel is increasingly being used by businesses.
Let’s look at some other reasons why Telegram is a key channel for communicating with customers.
Telegram Business Account Benefits
A staggering 64% of customers prefer to communicate with businesses via instant messaging over traditional channels such as phone calls or email. Given this preference for instant messaging, Telegram for business stands out, particularly due to its strong security measures.
Telegram uses server-client encryption and stores and encrypts files in the Telegram cloud. Privacy-conscious users can opt for added security with end-to-end encryption of messages and voice calls.
This image illustrates the benefits of using Telegram for Business, including its security, highly social
nature and lack of content restrictions or messaging windows
The Benefits of Using Telegram for Business
However, communicating with customers isn’t limited to 1:1 chats and calls. Telegram also has social platforms that businesses can leverage to engage with customers on a large scale, such as Telegram Groups and Channels. Businesses can share promotional content, special offers, and marketing materials, reaching a large audience effortlessly.
Best of all, Telegram doesn’t limit the number of devices an account can be logged into or used simultaneously, and chats are synced in real-time across all devices. With no restrictions on content type or messaging windows, it’s
an ideal channel for businesses
In addition, Telegram for Business stands out as a cost-effective solution. Its free Telegram Bot API paves the way for integration with CRMs and customer conversation management software. This enables the use of AI chatbots and automation tools for businesses looking to send messages at scale.
Why do you need a Telegram business account?
A Telegram business account can significantly improve your operations and customer interactions. Here are some examples of what you can achieve:
Share promotional content, special offers, and other marketing materials in
one-on-one messages or through Telegram groups and channels
Easily guide customers through the sales funnel as the platform allows for secure, informal
conversations that build rapport.
Provide 24/7 customer support and respond to customer inquiries, complaints, and feedback in real-time.
Conduct surveys and collect feedback from your customers or employees in a conversational format.
Integrate existing CRMs so they can access and update customer data and create deals or tickets while chatting with customers on Telegram.
Now, let’s see where businesses are actively using Telegram to communicate with their customers.
Regions that use Telegram for business
In some regions of the world, Telegram is overtaking Facebook Messenger in popularity, although it still lags behind WhatsApp globally. What has driven this shift and where is the growth most significant?
Telegram was the fastest-growing messenger in 20 countries and the top messaging app in 16 countries in 2020. That number has only increased since then. The map of the c
