How to Write Email Subject Lines That Convert (Even If You’re Not a Copywriter)

The subject line is the first thing your recipient sees, so it’s important to make it count. A great subject line will grab their attention, make them curious, and encourage them to open your email. If you’re not a copywriter, don’t worry. You can still write email subject lines that convert. Here are a few tips: Keep it short and sweet. Your subject line should be no more than 50 characters long. This will ensure that it’s visible on mobile devices and doesn’t get cut off in email clients. Use strong verbs. Verbs add action and excitement to your subject line. Instead of saying “New blog post,” say something like “Get your free copy of our latest ebook.” Create curiosity.

Ask a question

Use a teaser, or leave something unfinished in your subject line to pique your recipient’s curiosity. Personalize it. If you can, personalize your subject line by using the recipient’s name or referring to something they’ve previously purchased or interacted with. Use emojis. Emojis can be a great way to add personality and interest to your subject line. Just be sure to use them sparingly and only when they’re relevant to your content. Here are a few examples of great email subject lines: “Your free ebook is waiting for you.” This subject line is short, sweet, and to the point. It tells the recipient exactly what they’re getting and encourages them to open the email to claim their free ebook. “5 ways to save money on groceries.” This subject line is both informative and intriguing. It tells the recipient that they’re about to learn something valuable, and it piques their curiosity about what those 5 ways are. “John Smith, your order has shipped.” This subject line is personalized and informative.

It lets the recipient know

That their order has shipped, which is something they’re probably eager to hear. “The new iPhone is here!” This subject line is exciting and attention-grabbing. It’s sure to get the recipient’s attention, especially if they’re interested in the new iPhone. “Free shipping on all orders over $50.” This subject line is a great way to offer a discount or incentive to open the email. It’s also a great way to boost sales. By following these tips, you can write email subject lines that convert even if you’re not a copywriter. Just remember to keep your subject lines short, sweet, and relevant to your content. And don’t be afraid to experiment with different styles and techniques to see what works best for your audience. Here are some additional tips for writing email subject lines that convert: Use a call to action. Tell your recipient what you want them to do, such as “Click here to learn more” or “Shop now.” Use numbers. Numbers are attention-grabbing and can help to quantify the value of your offer. For example, you could say “50% off” or “Get 2 free gifts with purchase.” Use urgency.

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