7 Deadly Sins of Email Subject Lines (and How to Avoid Them)
The subject line is the first thing your subscribers see when they get an email from you. It’s what will determine whether they open your email or not. So it’s important to make sure your subject lines are catchy, relevant, and informative. But not all subject lines are created equal. There are some common mistakes that email marketers make that can lead to low open rates. Here are the 7 deadly sins of email subject lines (and how to avoid them): 1. Too long Your subject line should be short and sweet. Ideally, it should be no more than 60 characters long.
If your subject line is too long
It will get cut off in most email clients, which will make it less likely to be opened. 2. Too vague Your subject line should be specific and informative. It should give subscribers a good idea of what the email is about. If your subject line is too vague, subscribers won’t know what to expect, which will make them less likely to open it. 3. Misleading Don’t use your subject line to mislead subscribers. If you promise something in the subject line that’s not in the email, subscribers will be disappointed and they’re less likely to open your future emails. 4. All caps Using all caps in your subject line is considered shouting. It’s not a good way to get people’s attention. In fact, it can actually be off-putting. 5. Spammy Avoid using subject lines that are too salesy or promotional. If your subject line sounds like spam, subscribers will be more likely to delete it without even opening it.
Typos Proofread your subject lines
Carefully before you send them out. Typos make you look unprofessional and they can also make subscribers less likely to open your email. 7. No personalization Personalizing your subject lines is a great way to increase open rates. When you use the subscriber’s name in the subject line, it shows that you’ve taken the time to address them specifically. This makes them more likely to open your email. By avoiding these 7 deadly sins, you can write email subject lines that will get more opens and clicks. Here are some additional tips for writing effective email subject lines: Use keywords that your subscribers are likely to search for. Make your subject line relevant to the content of the email. Use a call to action in your subject line. Test different subject lines to see what works best for your audience. By following these tips, you can write email subject lines that will help you achieve your marketing goals.