The 4-Step Formula for Writing Email Subject Lines That Get Results

In today’s crowded inbox, it’s more important than ever to write email subject lines that get results. A well-written subject line can be the difference between an email that gets opened and one that gets ignored. Here is a 4-step formula for writing email subject lines that get results: Grab attention. Your subject line needs to grab the reader’s attention and make them want to open your email. Use strong verbs, power words, and numbers to create a sense of urgency or curiosity. Convey relevance. Your subject line should make it clear to the reader what your email is about and why it’s relevant to them. Use keywords that they’re likely to be searching for, and avoid using too much jargon or technical language.

Create curiosity

A great way to get people to open your email is to create a sense of curiosity. Tease a little bit of information about what’s inside your email, or ask a question that the reader will want to answer. Drive action. Tell the reader what you want them to do. Do you want them to click on a link? Sign up for your newsletter? Make a purchase? Make sure your call to action is clear and concise. Here are some examples of effective email subject lines that follow this formula: Grab attention: Your new budget planner is ready! This one weird trick will boost your sales. Get 20% off your first order. Convey relevance: Tips for choosing the perfect mattress. How to improve your credit score in 30 days. The best new restaurants in town. Create curiosity: What’s the secret to losing weight? What’s your biggest regret? The one thing you need to know about your finances. Drive action: Click here to learn more.

Sign up for our newsletter today

Buy now and get free shipping. By following this 4-step formula, you can write email subject lines that get results. Just remember to keep your subject lines short, clear, and concise, and to use strong verbs and power words to grab the reader’s attention. Here are some additional tips for writing effective email subject lines: Personalize your subject lines whenever possible. Addressing the recipient by name is a great way to increase open rates. Use numbers in your subject lines. Numbers are attention-grabbing and can help to create a sense of urgency. Use a question in your subject line. Questions can pique the reader’s curiosity and make them more likely to open your email. Use humor in your subject line. A funny subject line can help to break the ice and make the reader more receptive to your message. A/B test your subject lines. Once you’ve written a few different subject lines, send them to a small group of people and see which one gets the best results.