Content strategy by answering five simple questions Who are you creating content for Why do you create content What type of content will you create Where will you publish your content How will you create content Lets see how to answer these questions. Question the people you want to reach into words is the first and most crucial step. It will serve as a guiding light for all your content creation efforts and help keep you on track. If youve done your market research and created your customer personas this should be easy. You already have a clear idea of ​​who you want to contact.

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For example if you were a mortgage broker in like this Millennial couple age in Florida aspire to own their first home. They are working professionals who are pressed for time and are frustrated by the complexities Phone Number List of real estate. If you dont quite know who youre targeting feel free to broaden your scope. For example as a provider of SEO software you would write like this People who want to drive more traffic to their website. Its a bit oversimplified but enough to help us avoid creating content that doesnt work on the topic. For example take a topic like reverse image search.

Heres our content strategy

On the surface this sounds like an SEO-related topic with an estimated . million monthly AOB Directory searches in the U.S but the reality is that most people searching for this probably dont even have a website. The source of the image. canvas so far Question . Why do you create content Every piece of content should have a purpose. Broadly speaking there are four types Increase brand awareness and introduce your brand to potential customers. Create interest and desire by teaching potential customers more about their problems and how your product or service solves those problems.